About Client:
We are an innovative recruiting tool that enables users to register and book job postings on various job platforms. With a range of additional features, including the easy booking of social media advertising, we offer our clients the best solutions in talent acquisition.As we enter an exciting phase of product development, we are seeking an experienced Expert for Paid Ads on META to strengthen our team and significantly contribute to the growth of our company.
Your Responsibilities:
•    Develop and Implement Paid Advertising Strategies on META platforms (Facebook and Instagram) to enhance our brand presence and effectively engage potential customers.
•    Campaign Management: Plan, create, and optimize advertising campaigns, including the selection of appropriate ad placements and target audiences.
•    Manage Creatives: Identify and develop effective creatives in collaboration with the design team; regularly update and refresh them to ensure campaign effectiveness.
•    Campaign Optimization: Continuously monitor campaign performance and implement optimization measures to improve conversion rates.
•    Understanding of the Conversion API: Implement and utilize the Conversion API to enhance tracking and data quality.
•    Tracking and Analysis: Take full responsibility for tracking campaign data and results; use analytical tools to make informed decisions.
•    Internal and External Campaign Management: Lead internal campaigns for customer acquisition and support client campaigns to attract applicants.

•    Experience: Several years of practical experience in paid advertising on META platforms (Facebook and Instagram).
•    Expertise: Deep understanding of current trends and best practices in social media advertising, including knowledge of effective creatives and their life cycles.
•    Technical Know-How: Familiarity with the Conversion API and advanced tracking methods.
•    Analytical Skills: Ability to interpret campaign data and derive optimization strategies.
•    Creativity: A knack for creating engaging and effective advertising materials; ability to develop ideas collaboratively with creative teams.
•    Strategic Thinking: Competence in planning and executing campaigns to achieve specific business objectives.