Senior Content Marketing Specialist

Location : Kochi

Employment Type : Full Time

Work Mode : Hybrid

Experience : 3-8 yrs

Job Code : BEO-4569

Posted Date : 21/12/2023

Job Description

Responsibilities

Development, implementation and publication of a social media strategy tailored to the target group

• Evaluation of digital marketing campaigns

• Responsibility for the maintenance and daily content creation of appealing SEO texts on our website, blog and social media channels

• Lead generation through trade fair visits and social media

• Close collaboration with our sales department to implement feedback from the market

Desired Candidate Profile

• Commercial training or completed studies in marketing, communications, journalism or a similar field, with experience in the IT industry

• Experience in using AI to create content for various platforms (including LinkedIn) as well as practical experience in campaign management

• Knowledge of SEO and experience using CMS

• Knowledge of data analysis and the ability to measure and interpret the performance of content marketing efforts

• Editorial talent with enthusiasm for copywriting with a technical focus

• Team spirit and an independent and structured way of working

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